Palermo Soho is a small area of Palermo Viejo around Plaza Serrano (officially Plazoleta Cortázar), and it´s a newly fashionable area for fashion, design, restaurants, bars and street culture. The atmosphere in many cafés and restaurants strives to be alternative, which makes this area of the city especially popular with young, upper-middle class Argentines as well as foreign tourists. The traditional low houses have been adapted into boutiques and bars, creating a bohemian feel. The square also has a great crafts fair every weekend starting on Friday afternoons. During the days of the fair they even clear out the bars around the plaza to give more room to vendors of clothing, purses, jewelry, etc.
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